Analytics & attribution
Every booking page visit is recorded with its source, device and campaign, so 'where do our bookings come from?' has a real answer.
The booking funnel, step by step
Attribution that survives the journey
Your own analytics stack
The booking funnel, step by step
Pageviews, party-size and date selection, time selection, details, completion and errors - captured per session so you can see exactly where guests drop out.
- Funnel by step with drop-off between each stage
- Abandonment and error events, not just successes
- Party size and booking value attached to conversions
Attribution that survives the journey
First and last source, medium and campaign are stored alongside UTM content, term, GCLID and FBCLID, plus device, browser, language and country.
- First-touch and last-touch attribution per session
- Cross-domain linking between your site and the booking host
- Referrer, device, browser, language and country breakdowns
Your own analytics stack
Add your GA4 measurement ID or GTM container per location and PlateStack injects it, forwards conversions and shows you whether it is loading correctly.
- GA4 and GTM IDs configured per location
- Conversion value forwarding, optional per location
- Injection status panel and a test console to verify events
Operational reporting
Beyond marketing: covers and bookings per day, per location and per status, average turnaround between seating and completion, and group-level rollups.
- Organisation, property and location scopes
- Average turnaround with period-on-period comparison
- A/B testing between the two booking page layouts
What restaurant teams get out of it
Marketing spend judged on bookings, not clicks
Drop-off points you can actually fix
Group-level reporting without spreadsheets
Related features
Bookings & front of house
A live day view, a floor plan that matches your room, and a booking record that stays accurate from the first enquiry to the moment the guest leaves.
Explore →Guest booking page & widget
Every location gets a fast public page, an embeddable widget and a drop-in script - all fed by the same availability engine your team uses.
Explore →Reviews & reputation
Automatic review invitations after a completed visit, with private feedback routed to your team and public reviews routed to the platforms you care about.
Explore →See PlateStack running in your restaurant
We set up a working restaurant with your tables, service hours and booking rules, then walk the guest journey end to end with you.